Question

-What is “Consumer Decision Making Process (Consumer Buying Decision Process)?” How Social Class, Culture and Subculture affect “Consumer Decision Making Process”? Explain in a paragraph.

Answer 1

The process in which a consumer considers a product and takes their final decision on the purchase of the product is known as consumer decision making process. In this process consumers make various choices, compare various products, match the products with their requirements , bargain and only then they come to a decision on the product. In this process their social status on how the product will impact their status will play an important role in their decision. Consumers generally look for a product which increases their image in the society. Also some cultures and subcultures follow some traditions while some follow another. The brand and product they choose also depends on the way they see things and how they believe some signs. Also consumers choose local brands because they will be close to their culture or subculture. Hence these social factors influence the decision making process of a consumer.