What are the five stages of the consumer buying decision process? Explain the process using examples.
Answer:
The following are the five stages that encompass the consumer buying decision process :
1) Problem Recognition: Consumers first acknowledges the problems associated with the service or product, such as what is lacking, physical cues, or stimulus response
2) Information Search: Customers then search for solutions to their needs or problems, such as product characteristics, warranties, brand names,and other features. Customers also discuss needs with friends and family, read reviews, and make online research for more information
3) Alternative Evaluation: Evaluation of the purchase options is done by the consumers based on various product attributes, like brands, and features
4) Purchase Decision: Finally consumers decide.
purchase .e goods by selecting the best alternative
5) Post-Purchase Stage: After the purchase, the
consumer makes mental ran.. of the purchase satisfaction, and makes
post evaluation of the product suitability This evaluation
concludes whether the consumer will make future purchase of the
same bra. or product again or make referrals friends and
family
What are the five stages of the consumer buying decision process? Explain the process using examples.
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