Question

When consumers make a purchase, they progress through a series of behaviors. The consumer decision making process describes those behaviors and the activities that take place at each stage. In order to increase sales, marketers are looking at the five stages and trying to find ways to influence the consumers as they progress through the CDM process. The internet is the most recent tool that marketers are using to influence consumers. Discuss the impact of the internet on the five stages of the CDM process. What happens differently, or how does the internet use these processes to sell more efficiently?

Select a company or product and include a specific example of how the CDM applies.

Please answer in 3 paragraphs, 6 lines each using APA where possible. (Please NO Bullet points) and I will rate.

Thank you in advance!

Answer 1

Identicating the need to do something: everybody wants something every time. Every time, everybody needs it. He acknowledges this need and continues. Here the internet feels a lot about its existence. The company makes the user understand his needs through ads in social networks and other websites, and the connection provides the solution. The entire purpose of the commercial is to create a sense of need in the audience and the Internet is the best place for this. That stage is crucial since.

Gathering information:The customer will collect data on the products that are appropriate to them after having identified his needs. Often, he uses the internet, which contains all required information, instead of visiting various shops.Searching and recoding With knowledge of the necessary product type, he wishes to search and analyze all alternatives for various required requirements. He decides on the appropriate product after thorough evaluation of each product. No medium is as efficient as the Internet for this purpose. A variety of products are available for the user free of charge on the internet.

Purchasing the product: Internet is still a major medium at this stage. Websites such as Amazon, Flipkart are big places to buy the goods, and customer reviews are the best, since the customer's feedback are best.Reviewing The consumer wishes to review it after buying the product. He can express his opinions through the internet far too quickly. And every other medium looks pale with this Internet app.The example of this is Amazon. It publicizes its customer's needs via other websites and print media. The customer then searches for alternatives through their website and then decides on the product through the feedback. Finally, the customer buys the product, and the website offers a marketing strategy and discounts.