Question

Question1 Describe how the web has changed in the past 20 years and what opportunities lie ahead for companies that are able to adapt. Question 2: Why would a company form strategic alliances to market internationally? Question 3 What is the Gartner Magic Quadrant? What value does it have for businesses? Question 4: What do you see in common for the top 10 brands this year? What's the secret to having a solid brand that creates loyal customers. Question 5 What is a SWOT Analysis? Describe when and where it would be used Question 6 What is a Google Container? Why is it popular among companies that want to market their solutions? Question 7: Describe 3 things that should be included in a marketing an Question 8 Describe 2-3 trends in Social Media marketing that have changed and matured over the past 2-3 years Question 9: How can a small company use services such as Amazon to help in their marketing strategy? What benefits and channels to market can Amazon offer? Question 10: Describe your favorite topic covered so far this semester in this class and why?

Answer 1

1 .   The Internet is one of the most pervasive technologies of the modern world. Social media, games, online literature, video and more saturate the daily lives of all those connected. Already, the Internet has likely influenced your own life in some manner. Perhaps it influences your political perspective, how you spend your free time, the manner in which you interact with friends or even how and what you learn. However, the Internet is constantly evolving, and the Web of 10 years ago is very different from the Web of today. Technology can be defined as applications, instruments, or processes that enhance or simplify the aspects of everyday life. The vehicle you use to drive to work is an example of technology that simplifies life. Or, the Internet, as a whole, can be seen as technology that has greatly enhanced our lives. While the introduction of the Internet led to many benefits, unfortunately, it also came with its own set of problems. Most significantly, these problems can negatively impact your security and privacy.

The Advantages:Before the Internet came into existence, to communicate with someone who isn’t in the same room as you, you would have to call them on a phone. Or if you wanted to send them a note you had to send a letter through snail mail. With the introduction of the Internet, we now have the ability to send and receive messages through electronic mail- virtually instantaneously and without the need of a postage stamp.

2 .   One of the most important reasons is to gain access to another company’s knowledge or resources.Other reasons for developing strategic alliances include the following

• Forming economies of scale
• Enhancing competitiveness
• Dividing risks
• Setting new standards for technology
• Entering new markets
• Overcoming the competition in a market

3. The Gartner Magic Quadrant is a series of market research publications produced by Gartner Inc. These reports use an evaluation matrix to analyze the positioning of technology-based companies, rate technology vendors based on a defined criteria and display vendor strengths and weaknesses.The Gartner mq is used to evaluate a vendor before a specific technology product, service or solution is purchased.

4.    Building Brand Loyalty

1. Keep quality high. Depending on the price of your product there is an expectation of a certain level of quality from the marketplace.
2. Engage your customers.
3. Solicit feedback from consumers.
4. Give them a reason to come back.
5. Stay relevant.
6. Provide Value.
7. Show your appreciation.

The secret in having solid brand is It provides a clear purpose for why you are engaging customers and how you are doing so. Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers.

5. SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person.

SWOT analysis is most commonly used by business entities, but it is also used by nonprofit organizations and, to a lesser degree, individuals for personal assessment. Additionally, it can be used to assess initiatives, products or projects.The framework is credited by Albert Humphrey, who tested the approach in the 1960's and 1970's at the Stanford Research Institute.

A SWOT analysis is often used at the start of or as part of a strategic planning exercise. The framework is considered a powerful support for decision-making because it enables an entity to uncover opportunities for success that were previously highlighted threats before they become overly burdensome. For example, this exercise can identify a market niche in which a business has a competitive advantage or help individuals plot career success by pinpointing a path that maximizes their strengths while alerting them to threats that can thwart achievement.

6. Google Container is a cluster management and container orchestration system developed to run and manage Docker containers.Google Container is powered by the open-source  system that Google originally created to help the company in its own operational management of containers, and it can be deployed for use on on-premises, hybrid cloud or public cloud infrastructure.

7. A marketing plan is a thorough road map which outlines the overall marketing efforts of an organization and highlights the steps that will be taken so you retain its marketing objectives. This plan can have a lifespan of between a few months to three years.Like a business plan, a marketing plan is a very important business document that entails regular review and revision. In particular, three-year marketing plans should be revisited periodically at least once a year for the purpose of addressing changes in market conditions, demand and pricing issues.

Three important things are:

• Knowing the products  and defining target markets
• Setting marketing goals and metrics.
• Budgeting.

8.

1. Ephemeral content. Now you see it, now you don't.
2. Live streaming. Video lets you experience events in your own time.
3. Chat bot conversations are taking over the web.
4. The rise of augmented reality.
5. Experimentation.

9. Amazon has been good for small businesses.According to the report 20,000 of those businesses had more than $1 million in sales last year. Amazon claims its efforts have helped small businesses create more than 900,000 jobs worldwide.