Question

question about consumer psychology

answer with details

1. Aiko is thinking of buying some vitamin supplement to boost her immunity. a) In considering the purchase, which situational self (or selves) of Aiko should be the most active? (1000 words) b) In what 3 different ways Aiko's reference groups can influence her purchase? (1500 words) c) Will her reference groups be equally influential? (1000 words) d) Explain 3 types of social power a drugstore salesclerk can use to influence Aiko's purchase. (1000 words)