Question

discuss an example, in healthcare, in which the general population might benefit but the company might not want to produce the good or service

Answer 1

The company X is producing tablets for the high blood pressure and it is operating in a fragmented business environment. There are a lot of companies in the that are manufacturing the same tablet in a different name but the customers prefer buying that tablet from the company X because they trust them. They have been buying the tablets of this company for a very long time. To maintain the low-cost leadership the company X is selling the tablet for a less price with a very small profit margin. The future of this product is very uncertain according to the industry experts. So the company is planning to stop the production so that they can invest the time and money on something more profitable and sustainable in the market. If the company decides to manufacture the product it can help the customers and if they do then they might face negative consequences in the future and also they are making very less profit on the product they are selling.