plz answer this question, urgent
Willingness to pay:
Willingness to pay is the maximum amount that Person A would pay for the right to anything related to environment. Person A will not allow Person B to degrade anything till Person B pays him enough money to offset the intrusion.
Advantages of using willingness to pay:
• Willingness to pay is preferred when price of something is known or even unknown, such as noise pollution.
• People can increase their demand based on the willingness to pay for an environmental good under specific circumstances; hence, it increases choice.
• Evaluation of specific characteristics of an environmental good occurs when people are willing to pay for it, such as reasonable amount, newness, and its functions.
• Economic value of the environmental product purchased is justified when people pay by their will.
• If willingness to pay is followed, then people could avoid costs.
Disadvantages of using willingness to pay:
• Willingness to pay would also lead to scenario misspecification.
• Sometime, avoiding cost would reduce the incentives to misrepresent value.
• If willingness to pay exceeds willingness to accept, then the person may lose the social surplus created from the goods traded.
Alternatives of willingness to pay:
Choice modeling approach would be the best alternative for willingness to pay.
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