Homework Answers
Answer:
Correct answer is:
Product, placement, price, promotion
Explanation:
The 4Ps of marketing mix are Product, Place, Price, and Promotion.
This is standard definition of marketing mix. Distribution, communication and behaviour change are not defined as 4Ps of marketing mix.
As such option A is correct and other options B, C and D are incorrect.
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To begin, you must decide which part of the marketing mix to focus on first: product,...
To begin, you must decide which part of the marketing mix to
focus on first: product, price, promotion, or place. Which is the
best starting point for your marketing mix decisions? VP of
Marketing: "Remember that each marketing mix decision will have
implications for the remaining decisions. Think carefully about
which part of the marketing mix to start with, because each one
will affect the others."
Promotion
Product
Place
Price
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customers. In this exercise, we will investigate marketing
programs, the marketing mix, and the important concept of customer
value.
Effective relationship marketing strategies help marketing
managers discover what prospective customers need. They must
translate this information into concepts for products and services
that the firm might develop. The marketing manager can then convert
these concepts into a tangible marketing program—a plan that
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Each student is required to prepare a marketing plan for the introduction of a new product. Emphasis must be placed upon the relevance of the marketing plan in relation to the product's attributes. The following points should be included: Product 1. Describe it include its qualities and uses). 2. Does it differ from products already available and if so, how much? If this product does not differ from others on the market, describe the unique appeal. 3. Is this product...
To begin, you must decide which part of the marketing mix to
focus on first: product, price, promotion, or place. Which is the
best starting point for your marketing mix decisions? VP of
Marketing: "Remember that each marketing mix decision will have
implications for the remaining decisions. Think carefully about
which part of the marketing mix to start with, because each one
will affect the others."
Promotion
Product
Place
Price
We were unable to transcribe this imageWe were unable to...
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QUESTION 3 What are the four competing philosophies that strongly influence an organization's marketing processes? Production orientation, Sales orientation, Market orientation, Societal marketing orientation Production orientation, Sales orientation, Market orientation The four P's (Placement, Price, Promotion, Product) Production orientation, Sourcing orientation, Market orientation, Social orientation
on the video Part 2 - Discussion (1200 words) • Marketing Mix o Product o Price o Promotion o Place Target Market Distribution channels Promotional communications and tools 1. Student to selects one product with 2 of target customer groups. 2. Discuss how 4Ps of Marketing Mix can be applied in particular group chosen and how value can be created in each of the marketing mix. 3. Give your justification for two groups customers that you selected for that product....
A marketing program must connect an organization with its
customers. In this exercise, we will investigate marketing
programs, the marketing mix, and the important concept of customer
value.
Effective relationship marketing strategies help marketing
managers discover what prospective customers need. They must
translate this information into concepts for products and services
that the firm might develop. The marketing manager can then convert
these concepts into a tangible marketing program—a plan that
integrates the marketing mix to provide a good, service,...
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