What are keys to successful e-Commerce?
They keys for successful e-commerce are:
· Use of technology = The e-commerce companies need to be early adopters of technology to drive superior customer experience
· Strong customer support team = As the e-commerce players directly deal with customers, the support team must be strong and skillful to sort out all queries timely
· Use data analytics = Apart from new technology, the use of analytics is important to understand consumer demand pattern and take actions well in advance to drive growth
· Strong presence in social media = Any e-commerce site must have presence in social media for higher foot falls and reach to people
· Focus on SEO (Search Engine Optimization) to drive quality and quantity of traffic to the web pages
· Give superior customer experience by having simple and friendly user interface
What are keys to successful e-Commerce? Briefly explain.
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