Question

Which of the following is a difference between business-to-consumer (B2C) e-commerce and business-to-business (B2B) e-commerce?

	a.	In B2C e-commerce, buyers and sellers often develop close and long-lasting relationships, whereas in B2B e-commerce, firms seldom develop a close working relationship with individual customers.
	b.	In B2C e-commerce, the number of customers in the target market is very large, whereas in B2B e-commerce, the number of customers in the target market is often limited to a few major business customers.
	c.	In B2C e-commerce, the size of a typical individual transaction is very large, whereas in B2B e-commerce, the size of a typical individual transaction is relatively small.
	d.	In B2C e-commerce, customers usually do careful multiple research before making a purchase, whereas in B2B e-commerce, purchases are mostly based on impulse.

Answer 1

The answer is given below:

b. In B2C e-commerce, the number of customers in the target market is very large, whereas in B2B e-commerce, the number of customers in the target market is often limited to a few major business customers.

B2B electronic commerce is a concept where goods and services are sold through online sales portal to other companies while B2C ecommerce is the online business where the transaction takes place between the business and the individual customers. Hence target market would be large for B2C when compared to B2B.