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n business-to-consumer (B2C) e-commerce, _____. a. the size of a typical individual transaction is very large...

n business-to-consumer (B2C) e-commerce, _____.

a.

the size of a typical individual transaction is very large
b.

buyers and sellers often develop a close working relationship
c.

individual final consumers are the customers
d.

customers do careful multiple research and compare vendors before purchasing a product
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Answer #1

Answer: C. individual final consumers are the customers

B2C is business to customers and one example of this could be Amazon.com. The products that are purchase from Amazon.com will be directly purchased by the consumers. There are huge number of customers and the individual transaction amount is very less. Customers perform some basic research but no intense research is carried out.

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