Question

Maybank’s “tiger logo” and other advertising strategies are used in opinion formation and shaping consumers’ favorable attitude towards the company. Explain classical conditioning and how it shapes Maybank customers’ opinion. Do you think Maybank should use product endorser, such as a young celebrity to enhance its product’s appeal to younger customers? Discuss the pros and cons of this strategy.

25 marks for consumer behaviour

Answer 1

Answer

Banking is the No 1 Bank that people can believe. Maybank makes use of the tiger highlight power in its logo. It generates an impression in the minds of consumers that entering this organisation will always be of value to them because they are powerful and portrayed by the logo.

Yes, Maybank should also use product endorsers such as young celebrities to enhance customer appeal to the younger generation. Sometimes the new crowd is drawn to the young star. When their favorite celebrity endorses a product or service they are immediately drawn to the product and end up purchasing it.

Explanation:

Consumer behaviour can be described as an individual's analysis of how consumers or a target market are drawn to the product or service that the business offers. It is a mechanism in which the businesses define a consumer purchasing trend, behavior, inspiration behind the purchase of the product
Maybank is one of Malaysia's most successful and likable banks. When it comes to online banking it's the no 1 bank that people can believe. Maybank makes use of the tiger highlight power in its logo. It generates an impression in the minds of consumers that entering this organisation will always be of value to them because they are powerful and portrayed by the logo. In the eyes of the people, a trust has been established that the institution's key purpose and motivation is to offer assistance of all sorts to the people. The logo has been influential in developing a positive identity in consumers ' minds and in shaping consumer behaviour.

Maybank uses various advertising strategies to advance its customer service. The business employs different promotional techniques, such as tv or radio ads, and posts the commercial on social media. Its strong advertising structure has helped bring in more and more clients. For example, they show how trustable the services are in their advertisement and will support you throughout your life. It has helped build a feeling of pride for the clients the bank partners with and continues to serve them. But Maybank succeeds in shaping its customers' view.

Classical conditioning can be defined as the company's attempt to get its customers attracted to the product and service of the company with its advertisements. Maybanks' classical conditioning can be seen in the attempt that the bank is still helping them during their whole lifespan by its ads. The bank is trying to build trust in consumers ' minds and is effective and the classic conditioning is valid here.

Yes, Maybank should use product endorsers like young celebrities to enhance the appeal to the young generation customer as well. Even the young crowd is drawn to the new star. When their favorite celebrity endorses a product or service they are immediately drawn to the product and end up purchasing it. Maybank should use the young star to promote the drug, it can only help them become more famous with the consumers and recognised on the market.

The pros of using the young celebrities is that it can help them attract more and more market clients.

The con for this approach would be that it is often simply a waste of energy, because not enough consumers are drawn and a large amount of total energy is needed to attract and work on the advertisement.

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