Question

Choose a brand. Critique the brand in terms of its brand positioning, brand identity and brand perception vis-a-vis competition. (100 words )

Answer 1

Answer

Brand : Myglamm cosmetic

Brand positioning: MyGlamm is growing brand at a rapid speed. It's positioning strategy is remarkable. Using internet and social media platforms effectively so that wide range of audience can get to know about the brand and can make purchases at an ease. It has its own website, YouTube channel, Instagram, Facebook page, and it's its own website vedio tutorials, celeb videos. It has made a strong positioning by inetractions with the customers through online platforms, and it also offers membership deals so that the people will remember the brand.

Brand identity: MyGlamm cosmetic range has unique packaging, cosmetics have wide range of products, which are multipurpose, compact in size, travel friendly. The strongest point is that the Products are vegan, cruelty free, and paraben free. Giving assurance to the customers about its safe ingredients which are skin firendly. The Color combinations used for the packaging looks classy. To increase the brand image the company also features various celebrities and designers to bring their own Product idea and improve the range. For example: recently they have launched Manish Malhotra makeup products.

Brand perception: as far as perception is considered MyGlamm is attracting huge customers by influencing them and changing their minds that their products are all they need. Many people are switching to the brand from other various popular brands like Lakme, HUDA, etc. MyGlamm also change gain lot of attention theothr its attractive offers on every purchase. It has changed the minds by advertising it's products including the male actors of Bollywood like Sidharth Malhotra to attract the people.

Though there is tought competition from strong brands like Lakme, HUDA, Maybelline, L'oreal Paris, and some brands like IBA halal care which also offers cruelty free, chemical free, halal cosmetic range, MyGlamm is gaining immense popularity due to its ingredients, brand awareness strategies, social media presence and effective advertising.