Can you explain brand equity for Recreational Equipment Inc. Co-op and its competitive positioning in the marketplace and what do you think the competitive factors are for them?
REI brand equity is a good strategy towards increasing sales and competition in the market place. Brand equity of REI is making it unique in the competitive market.. REI’S brand equity can be calculated by their use of REI adventure tips, private label gear and member co-op. REI’s have more than 3 million active members and customers who pay $15 to join the long life membership. This membership gives a customer a refund on all the things he\she has brought at the end of the year including special discounts throughout the given year. Sport chalet offers a loyalty card but it only refunds 5% of the purchase made that given year and it does not offer special sales dates. REI Also displays its brand equity through commitment to providing high quality products for the wide range of interest. REI puts together the needs for outside sports enthusiast in one store, avoiding the need to visit a bicycle store or a camping store. REI provides large selection of athletic gear and survival products for its current customers and future customers. It also offers easy and internet shopping from REI.com, REI-OUTLET and offering in-store kiosks.
Can you explain brand equity for Recreational Equipment Inc. Co-op and its competitive positioning in the...
What brand do you admire for its competitive strategy and why? please explain in 250 words or more
PART 1. Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. Explain the effects you believe the Internet's capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them. PART 2. Analyze the internal environment of the...
(Social Media) List and explain some ways social media can assist you in developing your brand strategy. Think about the variety of social media tools available. Which one do you find most useful? Which one would you avoid using, if any?
In this chapter, you learned about the various issues relating to Objective 2. What are the influences that can either enhance or diminish a company's position in the marketplace? How can those influences be built into brand equity? Objective 3. What are the steps and methods involved in brands and how marketers develop brands. To better under- stand these concepts, let us examine the company that invented brand and category management. Founded in 1837 irn Cincinnati, Ohio, as a soap-...
Can you think of a company which has a distinctive competitive advantage (CA)? What is this CA and do you think this CA is sustainable - in other words, can it be easily imitated by other firms in the long run? - why or why not?
THIS IS A LEGAL/ETHICAL GOVERNMENT CONTRACTING QUESTION.. You are the CO for a competitive negotiated source selection. The RFP, which reflects the user's requirements and is based on the user's budget, has a requirement for 320 cargo loaders to be delivered at 64 per year over the next five years. One offeror proposes to deliver all 320 loaders in the first year at a dramatically reduced price. Can you accept the offeror's proposal? What factors should you consider in your...
Q2. a) Explain the penetration test carried out on bitumen, state its significance and draw the test apparatus. b). Mention the main factors considered in the choice of construction materials at the design office – is any of them more important than the other? c). What factors affect the weldability of steel? d). Consider the iron value chain from material extraction to disposal, at what point according to your assessment is the most energy used? As a design engineer, at...
the longbow firm makes long bows. it can rent its equipment and hire workers at competitive rate. Equipment needed for this firm can be rented at $52 per hour and labor can be hired at $12 per work hour. The firm has allocated $150,000 for its initial run of long bows. The production function is Q=0.25K^(0.25)L^(0.75). What is the firms isocost equation? A) Q=12L+52K B)150,00=0.25(52)+0.75(L) C)150,000=12L+52K D)Q=0.25(52)+0.25(12L) Please show work
Explain the role of each of the major drivers of supply chain performance in the competitive strategy Tutorial 2 1. Why is i t better to view inventory management in the broader context of logistics than to consider it as a separate function? 2. Strategic decisions within an organization tend to be vague and unfocused. How can these hazy aspirations have any impact on a precise area like inventory management? How can different business strategies affect the decisions made by...
Intro to Marketing Integrated Marketing Communications Background: Imagine you are a brand manager developing a communications mix for your brand. Frequently, marketing communications considerations include things like: 1. Which advertising/promotional vehicles to spend your budget on? 2. At what point in their decision making process do you want to reach the consumer? 3. What is your key demographic and what is the best way to reach that market segment? 4. Do you want to purchase mass reach vehicles or targeted...