Question

White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar.

(a) Based on the case study, point out and describe THREE core values that White Mountain Soups appeal to. Illustrate and justify your answers with examples. (15 marks)

(b) What can we considered White Mountain Soups to be when consumers take a break and snack on a cup of soup during mid-afternoon as a permanent order and a norm. Explain and illustrate with examples. (5 marks)

(c) How does marketing influence cultural learning? (5 marks)

Answer 1

Answer:

a. The three value propositions that are being offered are as below:

1. Recyclable materials of the packaging are being used which displays their core value to the care of the environments and protects them with their effort.

2. wholesome ingredients reflect its core value to promote healthy eating habits and not using chemicals to bring more harm to the health of the customers.

3. Helping independent farmers by procuring the raw materials from them reflects their core value as care for society and uplift the livelihood of farmers.

b. It establishes the fact the customers have understood the core values of the organization and they have found a connection with the core values. This displays the growth in customer loyalty for their products and it has become part of their daily life. such kind of brand association is very strong. For example, every morning we use a particular brand of toothpaste to clean our mouth because we have been associated with that brand feels that this brand is helping me in keeping my teeth and mouth clean similarly the Mountain Soup has established itself as their companion in a healthy life.

c. Marketing influences the cultural learnings, a marketing strategy which incorporates the cultural elements are generally successful because if gets support from cultural elements and the customers tend to accept such product easily over the products which does not display the sociocultural coherence. Marketing creates a connection with the cultural elements to create or augment cultural learning.