Question

White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. (a)

Based on the case study, point out and describe THREE core values that White Mountain Soups appeal to. Illustrate and justify your answers with examples. (15 marks)

Answer 1

Below are the three core values of White Mountain Soups as per the case study:

1. Ready to eat: The soup is ready to eat packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. This is good factor since it can readily be prepared without any hassle and discomfort to the consumers.

2. Availability of flavours: There are different varieties of vegetarian and non vegetarian flavours available including New England clam chowder, vegetarian minestrone, and beef and tomato soups. This provides lot of options to the people and they can consume different flavours as per their requirements.

3. Healthy option: The advertisement emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. This provides a healthy option to the consumers and can be an effective replacement to the other unhealthy options.