Question

White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar.

How does marketing influence cultural learning? relate with the case above consumer behaviour question

Answer 1

Marketing influences cultural learning as related to this case since the White Mountain Soups has presented itself as a ready to eat packaged food item which syncs in the the culture of consumption of packaged foid items which do not require much time in cooking. Due to the busy lifestyle of the consumers in today's world, wherein most people are devoted to their jobs and career and do not have sufficient time, this culture of fast lifestyle and consumption of ready to eat packaged food is fast becoming popular. Marketing has a big role to play in this and influences consumer behaviour, their cultural learning and future trends by influencing the thinking of the consumers and altering their actions and way of life.