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QUESTION 13 Cardinal rules of any quality service provider are whether or not the service provider is responsible for the fai
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13. Whether or not the service provider is responsible for the failure or not, whenever a failure occurs, it is crucial that the service provider acts promptly and decisively to resolve the problem to the customer's satisfaction.

[this is because customer satisfaction is always the biggest concern for any brand or firm operating in a market]

14. MBNQA [this is called Malcolm Balbridge National Quality Award. This is an award for excellence and it is the highest presidential honor]

15. All of the above [this is because all the options are all valid options that creates a gap in service quality]

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