Question

Identify the issue, name the specific issue (descriptive or prescriptive), the conclusion, and the reasons that are being used to support the conclusion

Television advertising agencies are very clever in the way that they construct ads. Often the ads are similar to the cartoons that the children enjoy. Children see these characters interacting with a certain product and associate their affection for the character with affection for the product. The companies do not want the children to perceive a difference between the shows they are watching and the advertisements. By using this strategy, these companies take advantage of the fact that children are often not able to discriminate between the cartoons and the ads and do not understand that these things offered come at a cost. Often the advertising is about sugary snacks or fatty foods, leading the children down a path to bad health. Advertising geared towards children should be regulated -just as there are regulations now about tobacco and alcohol ads targeted at children.

Answer 1

The central issue revolves around the television ads that use cartoon characters to lure the children into consuming fatty and sugary food that the companies produce. This would mean that they use the carton characters that the children watch in popular tv shows in order to create a sense of belonging and an urge to identify with the product. Children do not have the mental ability or reasoning ability to differentiate between an advertisement and the real world which would lead them to believe everything that’s been told in the advertisements. It’s a descriptive issue since it brings out how the real world of advertisement works. This is why they also use more celebrities to promote their products since people would love to buy the products just because their favorite celebrity endorses them. Nevertheless, it’s not only morally wrong to attract children with false promises but it is also a health related issue which the societies should attend and stop.

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