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Question 8 Complete Match the Segmentation with the type of broad segmentation type it represents (choose the best answer) Po
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Answer #1

1. One group of Apple fans buying a new iPhone every September is a BEHAVIORAL segmentation. It is related to the behaviour of the individuals

2. One group that buys product lives in eastern India is an example of of DEMOGRAPHIC segmentation. It is related with particular location

3 one group of our customer likes to surf and spend time outside is an example of BEHAVIOURAL segmentation.It Is related behaviour of the interviewer

4. One group of customer having two kids on average is an example of GEOGRAPHIC segmentation. It is related to geographical nature.

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