Question

Write a literature review on customer purchasing decisions being favourable for the market, and people lost their jobs during the COVID-19 pandemic, and their income sources are at a minimum level. Your literature review should be 2 pages.

Answer 1

Covid 19 hit the economy hardly and purchasing power of the people is declined and many people lost their job too.the situation like never before . recession was much waster than after second world war and...the perfect cure for the covid yet to be discover .only new marketing technique will help overcome this crisis because customers are reluctant to purchase .they only choose basic goods.but there is chance to attrack customer by giving more offer even pandemic situation. upper middle class people can purchase the good if they get good offer and service surely they will come forward to purchase ..

If we taking about lower middle class ... surely they are daily wager or low level worker.corona hardly hit their life...the priority of lower class customer will be essential commodity only .providing quality product with least price ..so it will help to reduce over stocking and product spoil.customer only able to purchase if they get salary and job.. due to corona many of them lost job ...it is difficult to survive in the market for new company but existing company can stand in market by providing goodbenefit to customer.we cant predict the economic situation after the pandemic so make good economic policy