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Companies use marketing research to: a. identify external opportunities and threats. b. evaluate internal production processes....

Companies use marketing research to: a. identify external opportunities and threats. b. evaluate internal production processes. c. limit accessibility of their products for select customers. d. devalue the demands of consumers.

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Answer #1

Here, correct answer is “identify external opportunities and threats.”

Explanation:

Here, we will be performing the marketing research to understand how the external market is, we will be knowing various market opportunities, threats, we could be aware of demographics of customers, their needs and expectations. Hence, we need to perform marketing research, we don’t perform marketing research to evaluate internal production processes, further it is not meant for devaluing the needs and demands of customers, and we don’t want to restrict the accessibility of products to just few customers. Hence, correct answer is “identify external opportunities and threats.”

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