Question

Create a branded entertainment proposal for the coffee giant Starbucks. As discussed in the chapter, your proposal should identify a specific target audience and describe in detail a proposed storyline for a short film, television series or other entertainment product that would effectively promote the brand and capture the attention of that market segment

Answer 1

I shall help you with a theme suitable for short story that would help endorse a coffee brand. Coffee is one that stimulates great ideas. With this point in mind, subject shall be regarding a writer and his hardships faced with respect to completing a book he is currently working on. You can include several hardships in the story such as lack of finance, issue in personal life of the writer etc. However, everytime the writer sits on his chair with storyboard in hand, he would sip a glass of coffee. The glass would have the trademark logo of the endorsing company. Moreover the trademark company name would be included in several dialogues with his colleagues where the writer would be telling "Comeon , let's get together for a coffee".Highlighting the brandname instead of coffee would be a great one as well.