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what is master data management? What does it have to do with high-quality data?

what is master data management? What does it have to do with high-quality data?
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Master data management is a process that provides companies with the ability to store, maintain, exchange, and synchronize a consistent, accurate, and timely “single version of the truth” for the company’s core master data. It ensures that there is one “source of truth” for the data that are being accessed.

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