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In Li, Sun, & Wang (2007) in their article “50% Off or Buy One Get One...

In Li, Sun, & Wang (2007) in their article “50% Off or Buy One Get One Free? Frame Preference as Function of Consumable Nature in Dairy Products,”

  • Why would changing the wording but not the end result influence decision making?
  • Discuss a framing effect observed and whether or not its effective.
  • Do you think knowing about framing effects will influence you future decisions?
Social-Sciences   psychology   
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Answer #1

The change in wording really plays with the emotional sentiments of the people and takes them a level ahead in this direction. It allows them to have a phase and way of dealing with things, get attracted to offers and really boosts them to go and buy the product. If teh stress is more on the discounts the customer will surely be prompted to go and buy it. Else things will not be impacted whatsoever.

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