Question

marketing question

summary with 3 key insight on the article How Should We Measure the Digital Economy?(author: Erik Brynjolfsson)

Answer 1

Following are the ways we should measure the Digital Economy, these are as stated below:

• Here, we will measure metrics like GDP –B, it expands entire GDP Framework, here, we will get consume surplus as that came from various digital goods and non market goods.
• We will estimate contributions from digital goods, contributions from convention Goods like Air travel, Foods, Meal items, etc. contributions from Public Goods and environment goods.
• Various researchers need to take such information or contributions from various countries, these way we could measure the Digital Economy.