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II. Assume that a local bank sells two services, checking accounts and ATM card services. Mr. Doncthat is willing to pay $8 a
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Here, local bank is selling two services (1) checking accounts and

(2) ATM card service. Two customers are there. Mr Donethat is willing to pay $8 per month for checking account and $5 for unlimited ATM service. Whereas Another person Mr Beethere is ready to pay $3 for checking account and $10 for unlimited use of ATM service.

Objective of the bank is to fix appropriate price for these services.

A) In tying, two services are combined or bundled and a single price is charged. Here it is not possible as bank is unable to form tying. . Lets consider checking service. Donethat is willing to pay $8 and Beenthere only $3. So if price is fixed at $8, then only Donethat will be willing to buy. So total revenue is $8. On the other hand, if $3 price is fixed, then both will buy this service.

Thus total revenue will be $3x2=$06. So profit of the bank is maximized when price fixed at $8 and only Donethat buy the checking services.

B) Now consider ATM service. Donethat is ready to pay $5 while Beenthere can pay $10. So lower of the two i.e. $5 will be the price. At this price both will buy it. So total revenue will be $5*2=$10. If price is fixed above $5 then only one customer will buy it.

C) If Tying is possible, then bank will compare compared price of two services. Donethat will pay $8 for checking and $5 for ATM. Thus total amount he is ready to pay for both services is $8+$5=$13. On the other hand Beenthere will pay $3 for checking service and $10 for ATM. Thus his total payment will be $3+$10=$13. So bundled price is $13.

Answer: Tying price is $13.

D) In case of individual pricing, the total revenue is$8x1 + $5x2 = $ 18. In case of tying total revenue is-$13x2=$26

Thus additional profit of tying strategy is $26-$18=$8

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