Question

Dollar General Corporation (DG) operates 16,000 stores in the USA. It has been relatively successful in some niche markets but stockholders expect increased profits/earnings per share/dividends/stock prices. Your task is to analyze the company from certain strategic perspectives and make recommendations on how the firm should adjust its strategy going forward.

Answer each of the following questions in a "short" paragraph:

2. How does Dollar General differentiate itself and what is its position on diversification?

Answer 1

Dollar General Corporation is a well-known company in the United States of America, as they have more than 16,000 stores in different places of the United States of America. If we compare Dollar General corporation with other corporations, then surely the dollar general will be on the top, as they provide the best quality of products to its customers at low prices, which attracts the customers and makes them different from other stores. The customers will have a great experience while purchasing from the general dollar stores. Providing customer satisfaction is the company's primary priority, which helps them achieve their organizational objectives effectively and efficiently. It also helps the company to take a competitive advantage over its competitors in the marketplace.

If we talk about the company's diversification, they are working exceptionally well and making great investments, which helps the company grow faster at a rapid pace. Last year, they were 112th in the fortune list, making them one of the most successful stores worldwide. With earning significant revenues, they purchase various companies, which becomes a part of their stores. With the help of that, they give low prices to their customers, as they do not have to bear many expenses on that company's product.