Question

what is target market of Airbnb in the term of Gender , Location , age , behavior , needs .

explain each point

write in 500 words

Answer 1

Airbnb division, focusing on and situating comprises of a lot of subsequent exercises that isolate clients into various gatherings and recognize explicit gatherings to be focused on. The convenience and experience commercial center positions its administrations such that best interests to the requirements and needs of individuals from this gathering.

Airbnb utilizes the accompanying kinds of situating:

1. Multi-fragment situating. The worldwide housing organization utilizes multi-section sort of situating focusing on more than one fragment with various assistance packages. For instance, the organization records savvy lofts for lease for cost-cognizant client portion, though Airbnb Plus package targets clients who worth propelled quality and plan and are eager to pay more. As of late, the stage propelled its Airbnb Luxe line of premium lofts that has been situated as 'exceptional homes with five-star everything' focusing on premium client section.

2. Expectant situating. Airbnb utilizes expectant situating, propelling administrations for a market section that has low turnover with the expectation that the turnover will increment later on. Undertakings administrations, for example, 'Around the globe in 80 Days' and encounters of Becoming a Beekeeper can me referenced as instances of Airbnb administrations with expectant situating.

- Gender-54% Females and 46% Males convenience is there in airbnb.

- Region-More than 191 nations and locales and around 100000 urban areas airbnb is found and   More than 30000 encounters around the world.

- AGE-Airbnb focus on the individuals of average age of 18-45 and from age gathering of 18-60 age bunch individuals likewise delighted in and encountered the stay at airbnb.

- Behavioral   Degree of reliability Hard center loyals , Soft center loyals and switchers. Offer one of a kind assortment.

- Psychographic   -Social class-Lower class, regular workers, white collar class, high society.

- Lifestyle-Resigned, Struggler, Aspirer, Explorer, Reformer.