Question

YOUR UNIVERSITY

Purpose

External and internal factors are the underlying bases of strategies formulated and implemented by organizations. Your university/college faces numerous external opportunities/threats and has many internal strengths/weaknesses. The purpose of this exercise is to illustrate the process of identifying critical external and internal factors.

External influences include trends in the following areas: economic, social, cultural, demographic, environmental, technological, political, legal, governmental, and competitive. External factors could include declining numbers of high school graduates; population shifts; community relations; increased competitiveness among colleges and universities; rising numbers of adults returning to college; decreased support from local, state, and federal agencies; increasing numbers of foreign students attending U.S. colleges; and a rising number of Internet courses.

Internal factors of a college or university include faculty, students, staff, alumni, athletic programs, physical plant, grounds and maintenance, student housing, administration, fundraising, academic programs, food services, parking, placement, clubs, fraternities, sororities, and public relations.

Instructions

Step 1: On a separate sheet of paper, write four headings: External Opportunities, External Threats, Internal Strengths, and Internal Weaknesses.

Step 2: As related to your college or university, list five factors under each of the four headings.

Step 3: Discuss the factors as a class. Write the factors on the board.

Step 4: What new things did you learn about your university from the class discussion? How could this type of discussion benefit an organization

the subject

Strategic Management

Answer 1

Strengths Good Infrastructure & Competent Faculty. - Involvement in Quality Research & Industrial Exposures. - Positive Branding with 58 years of experience. - Iterative upgradation of Curriculum to make student fraternity Industry ready - Students Feedback based course & content evaluation

Weaknesses - Low Teacher to Student & Teacher to Staff Ratio Constricted investment capabilities to train staffs. - Lack of representation in National & International Competition - Low Industrial growth in home country imped the growth. - Lack of proper student evaluation process during Admissions.

Opportunities - Planned associations with other universities to assist Student Exchange programs. - Establishment of Center of Excellence and advance programs & courses Restructuring of some courses to capture the boom in some specific industries like Biotechnology, Agriculture, etc. - Increased emphasis on New Product Innovation & Patents Complement courses with value adding workshops and trainings

Threats - Competition from Private and Industry funded Universities. - Competition from Web based Workshop and Training Programs - Lucrative offers from International University creating a brain drain in faculties. - Political influences limiting the intake of quality students. - Criticism by Media on various issues may tarnish the university's image.

It can be clearly understood from the SWOT Analysis that the Strength & Weakness corresponds to the Internal factors and Opportunity & Threats corresponds to the External factors of Strategy Planning. The Internal factors are important as these help us understand how well we fair in the industry and what things are the competitors doing better than us. By analyzing the External factors we shall be able to realize what are the key scope of improvements and what things can hinder our growth in near future. And thus by mapping these internal & external factors with each other, we shall be able to formulate the strategies to be deployed to attain our desired goal.

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