Homework Answers
1. broad match
Large business does not specify any type of business or any further details which can contract the search. It can include all types of businesses that run on a large scale. When written in the search query "large business" can show wide options of an ad such as businesses of various types, products and services hence it will be a broad match.
3. broad match modifier
broad match modifier is where the keyword is presented with a + sign before the words. In such a case, the ad will show all the ads with the words regardless of the sequence of the words.
6. True
Long tail keywords made searches specific and short tail keywords give general search and hence the volume in it is more. For example, large business will give more search options than large business in women footwear.
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chromosomes
1. ________________ genetic make-up
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