What is a factor that likely does not affect how large a budget marketers commit to...
What is a factor that likely does not affect how large a budget marketers commit to advertising?
| a. |
Size of customer base |
|
| b. |
Degree of competition |
|
| c. |
The retail price of the product |
|
| d. |
Stage in the product life cycle |
|
| e. |
Product characteristics |
Homework Answers
Answer:
The correct answer is “e. Product characteristics”.
Product characteristics usually have no relationship with the budget marketers commit to advertising.
Other options are directly linked to the budget marketers commit to advertising:
Size of customer base – The coverage of advertising is decided based on that.
Degree of competition – More intense competition require more expenditure on advertising.
The retail price of the product –Price of product is not worth the spend on advertising
Stage in the product life cycle – Advertising spend is more in the introduction phase rather than the maturity and decline phase.
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