Question

9. In a typical industry, the intensity of market competition among rivals is most likely lowest when a. demand is growing rapidly. b. the industry's main output is a commodity. C globally, barriers to entry are low. d. globally, the industry is entering the decline stage e. globally, the industry is dominated by a small number of large companies 10. Shopping for toothpaste, Buster is equally satisfied with Colone the CVS in-house brand or Crest Buster doesnt think much about this decision. Compared with other necessities, toothpaste is a small purchase. Buster usually takes home the Colgate, because that's the brand his Mom used to buy. Buster is probably engaging in behavior. a. habitual buying b. dissonance-reducing buying c. complex buying d. variety-seeking buying e need-satisfying buying 11. or the following tasks, the first step in the marketing research process is to: a. define the marketing problem b. create a database using market research results c. identify market segmentation variables d. assemble the research team e. analyze the market information 12. The Levels of a Product (sometimes called Whole Product Analysis) is a tool that can help marketers a. measure how much a product is in oversupply, undersupply or in equilibrium relative to demand. b. indicate how the characteristics of a product may be expected, augmented or have future potential. c. explore how to add value to a product with further product development. d. "b" and "c" are correct e. ","b" and "care correct 13. A segmentation study of tourists visiting Hayward found that one group wanted glamorous nightlife with exciting dining, dancing and gambling. A second group wanted "sun and fun" - people who liked to lounge quietly in the sun, swim and go shopping. This best reflects segmentation

Answer 1

1) The intensity of the rivalry is least when the entire industry is going through a bad phase is to decline. The answer to the question is D

2) The answer is A, it is because the preference of Buster is actually driven by the fact that the particular brand was chosen by his Mother. Hence habitually he would pick up that particular brand only.

3) answer is A. To start any research one has to identify what the problem is. You cannot research without understanding what is problem, you are searching solutions for.

4) The answer to the question is B. Whole product analysis helps in analysing a product or members of the general public or potential customers/groups of people. Product analysis can take place at almost any stage of the design process.