Question

e. "a," "b" and "c" are correct 38. From the case about Trader Joe's, we learn that a. 70% of products sold at Trader Joe's are privately-labeled. b. Trader Joe's is committed to sustainability. c. Trader Joe's offers a range of food items inspired by different cultures. d. "b" and "c" are correct e. "a," "b" and "c" are correct occurs when consumers are highly involved with an expensive, infrequent or risky purchase, but see little difference among the brands available in the marketplace. a. Brand equity b. Brand fatigue C. Dissonance-reducing buying behavior d. Habitual buying behavior e. Market segmentation 40. A target in marketing is: a. any group on which you choose to focus your marketing strategy. b. a market position. c. a specific income group within a specific location that can afford your product. d. specific groups of rivals, buyers, suppliers, substitutes, and new market entrants. e. a market strategy. 41. Global "top brands" Nike Apple, Google and Coca-Cola are ranked by Interbrand according to: a. brand popularity Surveys conducted online with consumers by Interbrand once each year. b. the "Global Brand Awareness Index" developed by the Stanford Research Institute. c. net present values of projected future earnings, as supplied each year by the brand owners. d. probability random samples of consumers by the Gallup Organization, once a year. e. phone interviews and mall intercept surveys conducted continuously by Interbrand and its partners. 42. Dimensions of service quality include a. customer responsiveness and empathy. b. reliability and tangibles. c. insurance and incentives. d. "a" and "b" are correct. e. "a," "b" and "c" are correct. Marketing Principles CSUEB Marketing & Entrepreneurship Jeff Newcomb

Answer 1

38.

In order to answer this question i need to know about the case first.Kindly provide with the case so further solution can be provided.

39.

c. dissonance buying behavior

The term itself explains when customer is highly involved but sees little difference between brands.

40

A.any group on which you focus your marketing strategy

A target in marketing refers to a group of customers to whom on company focuses to sell its product on whom the marketing efforts are being directed .Consumer who makes a target market are homogeneous like same in buying habits ,geography wise ,income,demographics etc.

41.

C. net present value of projected future earnings,as supplied each year by the brand owners

Inter brand establish the revenue from products or services that are being generated with the brand.

42.

D. a and b are correct

Here tangibles implies to communication materials ,tools ,appearance of the service provider.

There are basically five dimensions of service quality

1 Quality or characteristics of service

2.Intangibility(It can be felt cant be seen or touched or judged.)

3.Heterogeneity (service varies from person to person and from service provider to service provider)

4.Services are perishable and cannot be stored.

5.Inseparability (services are produced and consumed its not like its produced now and consumed later >)