Question

C. a good day to check out the fun courses offered in Spring Semester d. a good day to relax - TGIF e. another great day for marketing! 2. Behavioral bases for market segmentation include a. gender b. income c. region, city or metro size d. brand loyalty e. family size 3. What consumer buying behaviors results from low-consumer involvement and few significant brand differences? a. complex buying behavior b. dissonance-reducing buying behavior c. variety-seeking buying behavior d. habitual buying behavior e. shopaholic syndrome 4. Given the categories of new product types, which combination typically accounts for more than half of all new product a. new-to-the-world products+ cost reductions b. repositioned products + new-to-the-firm products c.improvements to existing products + additions to existing product lines d. cost reductions +loss leaders e. none of the above applies 5. In the growth stage of the business life cycle a firm should pursue a. traditional pricing and marketing strategies. b. price discounting strategies. c. market development strategies. d. repositioning strategies. e. shakeout strategies. 6. The "job" of a market challenger is to a. attack the market leader and upset the status quo b.develop the total market and defend market share c.imitate and clone current market offers

Answer 1

2) (d) brand loyalty

Market segmentation is the technique of dividing one full fledged market into customer subset or segments, depending on similar characteristics and needs.

Segmentation based on behavior is called behavioral segmentation.

From the given options, brand loyalty is a behavior. Thus it is the correct answer.

Please post the other questions separately. Thanks and good luck :)