Question

s. In the growth stage of the business life cycle a firm should pursue a. traditional pricing and marketing strategies. b. price discounting strategies. C market development strategies. d. repositioning strategies. e. shakeout strategies. 6. The "job" of a market challenger is to a. attack the market leader and upset the status quo b. develop the total market and defend market share C. imitate and clone current market offers d. pick on somebody your own size e. focus marketing efforts on specialty or niche opportunities 7. Services have special characteristics, distinct from products. A service: a. is intangible b. is inseparable c. is perishable d. "a" and "b" are correct e. "a," "b" and "c" are correct 8. L.L. Bean of Freeport, Maine, began in 1912 manufacturing and retailing one product - a high quality outdoor boot, the Maine Hunting Shoe®. Today L.L. Bean offers a wide range of men's and women's clothing, recreational equipment and accessories, and labels virtually all of these products, L. L. Bean. For L.L. Bean, each best represents a a. line extension b. brand extension. c. flanker brand. d. new brand. e. product extension. Marketing Principles CSUEB Marketing & Entrepreneurship Jeff Newcomb

Answer 1

5) (c) market development strategies

Growth stage is the stage next to the introduction stage. The goal of growth stage is to differentiate the firm's offerings from the other competitors in the market. Thus, at this stage it should pursue market development strategies.

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