Question

During the growth stage of the product life cycle, promotional expenditures are made to increase loyalty and differentiate the product from competitors’ brands. In addition, marketers seek to influence_____________ to carry their product.
A. manufacturers
B. retailers
C. government agencies

D. not for profit agencies
E. competitors

A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.
A. exporting
B. direct investment
C. countertrade
D. licensing
E. multinational marketing

Proctor and Gamble gives each product a different brand name. This is an example of:

A. generic branding
B. reseller licensing
C. family branding
D. brand licensing
E. individual branding

Another name for multiproduct branding is __________.
A. family branding
B. mixed branding
C. uniform branding
D. co-branding
E. agent licensing

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.
A. franchising
B. cooperative
C. multiparty initiative
D. mutual investment
E. joint ventures

Which of the following is a method of sales forecasting?

A. Lost Horse

B. Cash Cow

C. Lazy Dog

D. Lost Cow

E. Galloping Horse

Answer 1

During the growth stage of the product life cycle, promotional expenditures are made to increase loyalty and differentiate the product from competitors’ brands. In addition, marketers seek to influence_____________ to carry their product.
A. manufacturers
B. retailers (correct option as retailers have customer facing roles and can influence purchase decisions of customers)
C. government agencies

D. not for profit agencies
E. competitors

A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.
A. exporting (the definition of exporting is manufacturing in one country and selling in another country hence this is the correct option)
B. direct investment
C. countertrade
D. licensing
E. multinational marketing

Proctor and Gamble gives each product a different brand name. This is an example of:

A. generic branding
B. reseller licensing
C. family branding (family branding is when a company brands individual products without branding the parent company hence this is the correct option)
D. brand licensing
E. individual branding

Another name for multiproduct branding is __________.
A. family branding
B. mixed branding
C. uniform branding
D. Co-branding (Co-branding is when multiple product brands are jointly used to promote a single product or service such as Apple Pay+MasterCard)
E. agent licensing

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.
A. franchising
B. cooperative
C. multiparty initiative
D. mutual investment
E. joint ventures (joint venture is a legal entity between the company and its local partner)

Which of the following is a method of sales forecasting?

A. Lost Horse

B. Cash Cow (As per BCG Matric, Cash cow are products that generate good market share and low profitability specially in the matured segment/s)

C. Lazy Dog

D. Lost Cow

E. Galloping Horse