Question

25. Multiproduct branding is: A. a statement indicating the liability of the manufacturer for product deficienclS. f their contents. B. a strategy where products are given no identifying names other than a C. a branding strategy in which a company uses one name for all of its produs D. a branding strategy in which manufacturers produce products but sell tn wholesaler or retailer, also called private labeling or reseller branding ne name or all of i prdanier he bf a other than a desecti in a product casse of a them under the brand name of a E. a contractual agreement whereby a company allows someone else to use that the product be made to its specifications. its brand name and usually requires 26. Mars, Inc. sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and Three Musketeer candy This variety of names is typical of a strategy A. co-branding B. multibranding C. multiproduct D. mixed brand E. private branding 27. Which of the following statements does NOT describe a benefit associated with packaging? A. Packaging provides consumers with valuable and necessary information about how to use the product and what the product is made of. B. Functional features of packaging can affect product quality. C. Packaging is an inexpensive product strategy to implement. D. Packaging potentially increases product sales. E. Packaging can have brand equity benefits for a company.