Question

A(n) ________________ is a brand name owned by a wholesaler or a retailer.

	A.	captive brand
	B.	private brand
	C.	manufacturer’s brand
	D.	individual brand

Which of the following correctly defines co-branding?

	A.	Placing two or more brand names on a product or its package
	B.	Marketing several different products under the same brand name
	C.	A trademark for a service
	D.	The exclusive right to use a brand or part of a brand

Which of the following is the function of packaging?

	A.	Containing and protecting products
	B.	Promoting products
	C.	Facilitating storage and recycling
	D.	All of these are correct.

Answer 1

1. A. Captive Brand

2. A. Placing two or more brand names on a product or its package.

3. D. All of these are correct.