Question

1. Which of the following has the purpose of identifying which concepts have the most promise and which should be abandoned?

A) Business analysis

B) Test marketing

C) Idea screening

D) Commercialization

E) Prototype development

2. The portion of the brand that can be spoken and can include words, letters, or number is referred to as the ________.

A) brand mark

B) trademark

C) logo

D) brand identity

E) brand name

3. Co-branding is ________.

A) a legal protection given to owners for exclusive rights to the use of brands

B) a partnership to closely link brand names for a single product

C) the process of selling a famous brand to a third party

D) a method of testing and evaluating a new product

E) an agreement to produce and market another company's product

4. Which of the following involves decisions about which items to include as part of a product offering, and in which quantities to offer them?

A) Labeling

B) Licensing

C) Branding

D) Trademarks

E) Packaging

5. Generating a(n) ________ indicates a company's financial position on a particular date.

A) organizational budget

B) balance sheet

C) cost analysis

D) profitability report

E) productivity analysis

Answer 1

Answer 1 :

option C : Idea screening

Explanation : Idea screening has the purpose of identifying which concepts have the most promise and which should be abandoned.

Answer 2 :

option D :

Explanation : brand identity

The portion of the brand that can be spoken and can include words, letters, or number is referred to as the brand identity.

Answer 3 :

option B : a partnership to closely link brand names for a single product

Explanation :

Co-branding is a partnership to closely link brand names for a single product. The purpose of co-branding is to combine the market quality, brand mindfulness, positive affiliations, and cachet of at least two brands to compel consumers to pay a more noteworthy premium for them. It can likewise make an item less powerless to copying by private-name competition.

Answer 4 :

option E : packaging

Explanation: Most tangible products need some form of packaging to protect them from damage or tampering, but packaging can also play an important role in a product's marketing strategy. Packaging can also involve decisions about which items to include as the product offering and in what quantities.

Answer 5 :

option B :  balance sheet

Explanation : Additionally alluded to as the announcement of budgetary position, an organization's balance sheet gives data on what the organization is worth from a book esteem viewpoint. The balance sheet is broken into three classifications and gives summations of the organization's benefits, liabilities, and investors' value on a particular date.

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