7. When purchasing a computer, factors the consumer
considers prior to purchase are called __________, which represent
both the objective attributes of a brand and the subjective ones
used to compare different products and brands.
A. hot buttons
B. informational alternatives
C. evaluative criteria
D. buying-decision choices
E. consumer attributes
8. At the __________ of the purchase decision process, a
consumer compares the product with his or her expectations and is
either satisfied or dissatisfied.
A. problem recognition
stage
B. information search stage
C. alternative evaluation stage
D. purchase decision stage
E. post-purchase stage
9. You have just purchased a Sony MP3 player. As you
head home from the store, you debate in your mind about whether
your choice of the Sony brand was right or if you should have
chosen the RCA one. This is most likely an example
of
A.
indecisiveness.
B. cognitive dissonance.
C. post-purchase distress.
D. market anxiety.
E. problem recognition.
10. For which of the following items would extended
problem solving be used?
A. chewing
gum
B. a backpack
C. a car
D. cake mix
E. jeans
11. A typical consumer would most likely use __________
when choosing a toaster, a restaurant for lunch, or a pair of
sandals.
A. routine problem
solving
B. limited problem solving
C. extended problem solving
D. high involvement problem solving
E. integrated problem solving
12. Which problem solving variation would normally be
used to purchase items such as cereal or laundry
detergent?
A. routine problem
solving
B. limited problem solving
C. extended problem solving
D. simulated election
E. integrated problem solving
13. The anxiety felt because the consumer cannot
anticipate the outcomes of a purchase but believes there may be
negative consequences is called
A. a negative
antecedent.
B. perceived risk.
C. temporal uncertainty.
D. spatial uncertainty.
E. buyers' remorse.
14. Negative consequences associated with perceived risk
include
A. physical
harm.
B. purchase amount required to buy the product.
C. product performance.
D. that friends won't approve of the purchase.
E. all of the above are negative consequences associated with perceived risk.
15. __________ is a favorable attitude toward and
consistent purchase of a single brand over time.
A. Brand
bias
B. Brand discrimination
C. Brand loyalty
D. Brand preference
E. Selective perception
7. The correct option is c. evaluative criteria as evaluating criteria include objective and subjective attributes to compare different product and company.
8. The correct option is e. post purchase behavior as after buying a product a consumer compares it with expectations and whether he is satisfied or not in post purchase behavior.
9. The correct option is b. cognitive dissonance as cognitive dissonance is there is conflict with the decision you made.
10. The correct option is c. a car as attributes associated with a car are extensive and require extended problem solving.
11. The correct option is b. Limited Problem Solving as attributes associated with these products are limited and require Limited Problem Solving.
Do give a positive rating if you think this answer helped
As per Chegg's guideline, we are required to do only the first four parts of a question
7. When purchasing a computer, factors the consumer considers prior to purchase are called __________, which...
The information retrieval stage of the consumer decision-making model would tend to be the least involved for which of the following hospitality and travel services? a. a rental car for a three day vacation weekend b. a restaurant for a casual lunch c. a hotel for a large wedding reception Which of the following statements is not true in regard to postconsumption feelings? a. they are based on consumers' expectations and actual firm performance b. hospitality chains have an advantage...
What’s the last stage in consumer decision-making process A. Problem recognition. B. Purchase decision. C. Information search D. post purchase evaluation marketing question
A discrepancy between what you want to have happen and what is actually happening is called ______. a. an opportunity b. decision making c. problem solving d. a problem Whenever Robert has to make a new decision, he is quick about it and doesn’t give it too much thought. This causes him some trouble. Robert uses the ______ decision style. a. consistent b. certain c. reflexive d. reflective Procrastination, loss of opportunity, and wasting time and resources are negatives associated...
When we see an ad for a brand we don't like, we may subconsciously misinterpret the new information about the brand to fit our negative views. This is an example of ___________________________________. a. selective focus b. selective retention c. selective distortion d. selective attention e. selective generalization You are looking to buy a new laptop. Given the high cost of most laptops and how much you would rely on the device for managing everything for school your _______________________ will likely...
To help consumers in purchasing a laptop computer, Consumer Reports calculates an overall test score for each computer tested based upon rating factors such as ergonomics, portability, performance, display, and battery life. Higher overall scores indicate better test results. The following data show the average retail price and the overall score for ten 13-inch models (Consumer Reports website, October 25, 2012). To help consumers in purchasing a laptop computer, Consumer Reports calculates an overall test score for each computer tested...
DATAe: Computer To help consumers in purchasing a laptop computer, Consumer Reports calculates an overall test score for each computer tested based upon rating factors such as ergonomics, portability, performance, dsplay, and battery life. Higher overall scores indicate better test results. The following data show the average retail price and the overall score for ten 13-inch models. Overal Score Brand & Model Price ($) Samsung Ultrabook NP900X3C-A01us 1,250 83 Apple MacBook Air MC965LL/A 1,300 83 Apple MacBook Air MD231LL/A 1,200...
To help consumers in purchasing a laptop computer, Consumer Reports calculates an overall test score for each computer tested based upon rating factors such as ergonomics, portability, performance, display, and battery life. Higher overall scores indicate better test results. The following data show the average retail price and the overall score for ten 13-inch models (Consumer Reports website, October 25, 2012). Click on the datafile logo to reference the data DATA file Brand & Model Samsung Ultrabook NP900X3C-A0IUS Apple MacBook...
DATAe: Computer To help consumers in purchasing a laptop computer, Consumer Reports calculates an overall test score for each computer tested based upon rating factors such as ergonomics, portability, performance, dsplay, and battery life. Higher overall scores indicate better test results. The following data show the average retail price and the overall score for ten 13-inch models. Overal Score Brand & Model Price ($) Samsung Ultrabook NP900X3C-A01us 1,250 83 Apple MacBook Air MC965LL/A 1,300 83 Apple MacBook Air MD231LL/A 1,200...
Marketing managers need to pay attention to culture because ________. Select one: a. it drives social status by laying more emphasis on success-driven factors b. culture is a critical situational factor that affects individuals throughout the consumer choice process c. it results in informal social systems that exert influence over an individual's attitudes and behaviors. d. failing to understand culture has a significant negative effect on product acceptance e. it has a profound impact on the consumer choice process by...
45. Which of the followingi Il service quality? eaang s NOT one of the fve dimensions used by consumers to determine A. assurance. B. reliability C. acceptability D. responsiveness. E. empathy 46. Sam m is concerned about a competitor's new line of outdoor barbeque grills that look like and provide most of the same features as his products. Sam might consider using to gather exploratory information from consumers about the competitor's offerings. A. industry surveys B. intenational surveys C. focus...