Question

Utilizing Apple Inc answer the following questions

1. Why do you think the corp needs to expand its product line.

2. Where do you think the product line should be expanded - international or domestic.

3. Resources required for the expansion.

Answer 1

Answer:

1: Apple inc should expand its product line in order to attract more and more new customers and solidify its leadership in the electronic market and related services. Since Apple is a market leader in electronic products and related services. Competition from Chinese, Asian, and south koran firms is increasing day by day because they all want to grab the market share in the developing countries where they can sell their products and maximize their profits.

2.

Since Apple Inc is totally based on electronic products and services based on those products. That is why Appl inc has to expend its product lines in new markets such as Asian countries like Bangladesh, India, Pakistan, Srilanka, Nepal, etc. and African countries such as Ghana, Nigeria, Somalia, and South Africa, etc and Latin American countries. These developing countries have an expanding market and there is a rise in the middle and upper-middle class in these countries.

3.

There are some resources needed to expand internationally. Apple inc. should focus on the marketing and technical resources because these are the most important part of the expansion of the business in a new market. All the marketing and technical staff would have the necessary information in the local language. The important resources would be local employees and managers, infrastructure, local marketing teams to advertise products in a foreign country.