Question

1. Features, Advantages and Benefits are crucial to any sales presentation. Develop advantage and benefit statements for each of the following product features.

Ice cream

Feature – Uses real fruit

Car

Feature - Electric powered engine

House

Feature – constructed with bricks

Answer 1

Benefits and advantages are the same and essential for consumers' loyalty, efficient sales, and company growth. Benefit statements are crucial for the development of marketing strategies to attract the customers and stakeholders.

1. Ice cream:

• Feature: Uses Real Fruit

• Benefits or Advantages: The real fruits in an ice cream increase its health perspective, and might also attract the fitness freaks. The fruits provide excellent taste and excellent nutrition. Further, real fruits attract consumers because they believe that there is no adulteration in the product, and it is efficient for the health of the stakeholders. Real fruits also give the company an edge over the competitors.

2. Car:

• Feature: Electric Powered engine

• Benefits or Advantages: The vehicles use the electric motor instead of the combustion engine. The battery powers up the engine so that it can work effectively. It provides tremendous advantages. It prevents the exploitation of resources and fossil fuels. The combustion engines use a grand chunk of fossil fuels, and it exploits the environment.

3. House:

• Feature: Constructed with bricks.

• Benefits or advantages: The bricks establish a strong foundation of the house. It is more robust and gives the consumers all the benefits and primary use of having a house. Moreover, the bricks are more durable and efficient than the levels and steaks. Hence, it is better than having a weak house and a fear of destruction and dissolution.