Question

Case Study:

What's the problem you are solving?

Problem: The negative impacts on small family owned restaurants in Santa Clara County due to COVID - 19. We want to solve how to get these family owned restaurants get back on their feet financially

Why is it important to solve this problem?

How are you going to solve the problem?

• Paycheck Protection Plan
• Marketing Strategies (social media, website)
• Delivery Systems

Why is it important to solve this problem?

Importance:

It's important to solve this problem as family owned restaurants typically don't have funding or insurance like the bigger named restaurants do during this pandemic. They don't have the same resources and it's most likely that the owner's have put their life savings into the restaurant and now that there is a halt, it's hard to find a way to get them back on their feet or be able to support themselves like they did before the pandemic hit. It's important to find help for these types of businesses as it's much harder for them to recover or even open back up.

PLEASE ANSWER THE FOLLOWING (Ability to Construct and Evaluate Viable Solutions to The Issue)

- What sources, connections, actions will you need to possess/make/take in order to solve this problem?

- Please include a road map

Answer 1

This problem will not just impact the small business owners but also the local economy, and thus it becomes a responsibility of the state government too, to help these businesses in every possible way. The government should provide monetary aid so that these restaurants can start conducting their day to day operations again. The taxes should be exempted for at least an year so that restaurants can use that margin to pay their staff, and the government should also provide these restaurants with zero interest loans for at least a period of next 1 year, allowing them an opportunity to recover from this pandemic. Also the companies who are into food delivery like uber eats, should help these restaurants in delivering their food, at bare minimum service charge and keeping the operational cost to minimum, so that everyone can survive through this tough time.

The above solution reflects all the sources and connections that a restaurant would need to solve this problem, and as a business they need to reach to each and every one of these aids to survive.

ROAD MAP:

Getting AID from Government ==> Get loans if needed at min or zero interest===> if property is on rent, negotiate with owner to get rent reduced====> Start delivering food===> Take additional discounts from delivery partners