Question

For a Nail salon

- Identify and discuss 2-3 organizations that may be beneficial for you to join to support your business.

- Present specific activities you can do to network for your business.

- Estimate the cost of the activities.

Answer 1

If you are a nail salon, one of the organizations that would be important to join would be online portals or apps through which people can book the in-home appointments and also make online payments. This solution is very popular as ecommerce has grown. Most of the people look for solutions like nail salons at home through these apps and portals.

Another important organization or genre of organisation so to say would be local makeup artists. Join with all the local makeup artists, who can refer their clients to you and earn commission on them. This is the best way of getting your customers.

Apart from this growing your network is also important, for which you can push in your ads in the local magazines and newspapers, along with promotion on social media which is also very cheap these days.

Also find local businesses like beauty salons, women clothing and accessories stores, wedding planners, modelling agencies etc. who can refer their clients to your salon and in return you can offer commission to them. This could be a brilliant revenue generation model.

The cost involved in this is only if promotion is done through social media, newspapers and local magazines. Apart from this the referral model does not need any investment. So the total initial cost would be at max 200-300 dollars.