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PROJECT 2: Operations Management Plan Prepare a report after reading the following instructions. The report should be typewri
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Woolworths is one of the fastest-growing retail organizations. The organization has more than sixty-nine shopping centers around Australia and New Zealand. Moreover, it successfully performs all corporate social responsibilities by donating $30.8 million to Australian communities and has provided 8.2 millions of food for the relief of financially backward communities. Product variety, diversified culture, and reasonable price strategy have helped the company to grow effectively. Currently, its operating revenue is A$ 55.669 billion.

Woolworths is one of the oldest retailers in the world. Percy Christmas was the prime founder of this group. It was established in 1924. It has more than 2 lac employees who are successfully maintaining the operational process of this company around the globe. Woolworths initiated its first store in Sydney. Later, the company started expanding its business base in other cities like Adelaide and New South wales. Moreover, it expanded in New Zealand and South Africa at later 1950s.  

List of products and services which are offered by Woolworths are as follows:

·       Fresh fruits and vegetables

·       Grocery items

·       Fresh liquor

·       Merchandise

·       Financial services

·       Hotel and resort

The service design process of Woolworths include customer relationship management, maintaining consistency in quality improvement of products, service delivery and service consumption. Customer relationship management is conducted through

·       Social media approach

·       Television media

·       Print media

·       Direct phone calling to customers

·       Arranging advertising campaigns

·       Answering consumer feedback

Woolworths improves its product quality by adding more health-friendly products and green vegetables in its carts. The management of this company properly monitors and evaluates the performance of supply chain management to improve service delivery and service consumption.

A properly maintained supply chain is observed in Woolworths Inc. it ensures real-time integration to its suppliers by managing its supply chain task through B2Bplatform. Moreover, the company has chosen SPS integration the process to continue its e-business. The supply chain process of Woolworths include

  • Capability of vendors
  • Packaging and barcoding
  • Preliminary freight
  • Distribution replenishment
  • International logistics
  • Standard compliance

The supply chain management of Woolworths is efficiently serving the betterment of this company over the years

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