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According to the Mark chapter, why do so many candidates continue to use negative campaign ads...

According to the Mark chapter, why do so many candidates continue to use negative campaign ads when they are so unpopular? Be specific.

READ: Scala, Stormy Weather, and Mark, Going Dirty, 471-477; 497-505

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1 image of con Warn others of or the negative campaigning show through Negative campaining is the process of deli- berate spr2 for voters, without negativity, voters would ) hot have full information all about of that for their choices, since no cand

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