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In a Product driven organizational model, the local manager would be able to increase the level...

In a Product driven organizational model, the local manager would be able to increase the level of salt in the company’s steak sauce product due to local preference despite opposition from the global product manager based in the home country.   

TRUE OR FALSE

business   Operations-Management   
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Answer #1

In a product driven organisation, the product is first developed, and then market is searched for the product. The standard product is sold to the customers. In contrast, in market driven organisations, first the customer requirement is assessed and then products are developed to satisfy customer demand.

Hence, in a product driven organisation, changing the product to meet local preferences will not be possible.

Correct option is FALSE

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