A: What are the differences between horizontal, vertical and conglomerate mergers? B: What is predatory pricing?...
A: What are the differences between horizontal, vertical and conglomerate mergers?
B: What is predatory pricing?
C: What is limit pricing and who do economists say it shouldn’t be considered predatory?
D: How do Tie-In Contracts and Bundle Pricing differ? Which one is classified as an unfair business practice?
Homework Answers
Answer
A.
Vertical merger: vertical merger is usually done within the the chain of supply. Discrete synergy as there is higher efficiency and potential to reduce costs of the final product.
Horizontal merger : horizontal mergers increase market share. This is done between to come in the similar industry so as to gain greater market power.
Conglomerate merger : this is usually done between two companies which are unrelated in their respective industries. This is done to expand market base of both the companies and increase potential innovation.
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