Question

Heather Smith Cosmetics (HSC) manufactures a variety of products and is organized into three divisions (investment centers): soap products, skin lotions, and hair products. Information about the most recent year’s operations follows. The information includes the value of intangible assets, including research and development, patents, and other innovations that are not included on HSC’s balance sheet. Were these intangibles to be included in the financial statements (as they are for EVA®), the increase in the balance sheet and the increase in after-tax operating income would be as given below:

Division Operating
Income
Average
Total Assets
Value of
Intangibles
Intangibles’
Effect on Income
Soap products $ 3,249,000 $ 59,999,000 $ 1,499,000 $ 999,000
Skin lotions 2,749,000 32,999,000 7,999,000 5,999,000
Hair products 4,999,000 54,999,000 999,000 699,000
Minimum desired rate of return 5.00 %
Cost of capital 4.00 %

Required:

1. Calculate the return on investment (ROI) for each division. (Round your answers to 2 decimal places. (i.e. .1234 = 12.34%))

2. Calculate the residual income (RI) for each division.

3. Calculate EVA® for each division.

Soap Products % Skin Lotions % Hair Products % 1. Return on investment (ROI) 2. Residual income (RI) 3. EVAⓇ

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Answer #1

solution D ROI = operating Income Average total assets Soap 3249000 = Sody 1509% 59 949000 Skin 2749000 = 80337 32 999000 Hai

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